Google Ads/Shopping Questionnaire

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Your Details

Your Name*

Business Name*

Email*

Contact Number*

Advertising Goals

Do you have a monthly budget in mind? (including Agency Fees)*

We will advise on a budget based on what your competitors are spending, but let us know if you have a budget to stick to!

What actions do you want visitors to take on your website*

This could be sales, form submissions, calls, email links etc.

What is the value of each of these actions?*

This helps us to determine and setup goals for the advertising campaign.

Products/Services

What are the most important products/services you would like to promote in advertising?*

If you have multiple products/services, what should we be focusing on?

Are you able to share the profit margin on these products/services?*

This helps us to determine an accurate cost per conversion goal. For example if you make $100 profit on product A and $50 on product B, spending $50 for every sale of product A would be a great goal, while $50 spent for every sale for product B would not be profitable.

Do you have dedicated landing pages on our website for each product/service we will be advertising? If so, what are the URLs?*

If no, we may need to create landing pages. This is important to ensure high quality scores which is Google's way of determining how relevant the ad copy is to the page we are directing traffic to.

Do you know who your target audience is?*

Google ads will help us determine this, but if you already know who your target audience is, we can hit the ground running!

Advertising History

Have you ever advertised with AdWords before?*

Are you aware of any keywords that are successful in bringing in the right customers?*

Are there any keywords we should avoid in your campaigns?*

Are there any trademark/copyright issues we should know about when writing ad copy?*

Competitor Analysis

List your top 3-5 competitors and their websites here*