AdWords Questionnaire Business GoalsWhat is your target monthly budget to spend in Paid Search? (including Agency Fees)* What actions do you want visitors to take from advertising?*What is the value of each of these actions?* Where and when should your ads be running? What languages?*Product/Services Specific QuestionsWhat are your most important products/services that you will be advertising?*What is your approximate margin on these products/services?* Do you have dedicated landing pages discussing these products/services? If so, what are the URLs?*What are the features/benefits of buying these products?*Have you developed a persona/avatar of your ideal customer?*Strategy QuestionsWhich of these goals best describes your approach to advertising?* Maximize the total number of actions taken for the budget Show my brand in top positions whenever possible Profit is our goal – deliver the most profitable clicks/highest amount of revenue possible How aggressively do you want to approach budget restrictions? If profitable clicks are available, should budget be increased?*How frequently do you want to be updated with account results?* Weekly Monthly Quarterly Advertising HistoryHave you ever advertised with AdWords before?* Are you aware of any keywords related to your products/services that draw in customers?*Are there any keywords we should avoid in our campaigns?*Are there any trademarks, copyrights or other information we should know about when writing ads?*Competitor AnalysisList your top 3-5 competitors and their websites here*Account QuestionsWho will be paying for your ads?*Who should we be contacting with questions/concerns about your Google AdWords Account?*What level of approval is needed for adding keywords and ads to the account?*Who do we talk to about getting updates to your website?*Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?*Your DetailsName* Email* Contact Number*
