Almost anyone can get a website up and running in this day and age, but there is a huge distinction between simply having an online presence and having a beautifully designed website which will draw in customers immediately. 

First impressions are everything, and it takes mere milliseconds for someone who has clicked on your site to form an opinion on your business. 

If your website is unattractive or difficult to navigate, you can bet a potential customer will give up and move on. 

Having a great website design means your business can scale easily. It means you can do less work for every lead and more work with your customers or on your business. 

Here are some points to consider when creating a responsive design, as great web design is the ultimate key to success when it comes to converting leads into customers and helping your brand to stand out from the crowd.

1. Consistency

Make sure your branding across your social media accounts, websites, business cards and promotional materials are all consistent. 

Using the same logo, branding, fonts, style and tone with consistent images and videos reinforces brand recognition and ensures your customers won’t be confused.

Websites can easily be stressful and messy when branding is inconsistent. Customers will be too distracted to understand your message and positioning to take action.

2. Call to Action

Tell your website visitors what you want them to do. If you want them to make an appointment, email you, buy now or click on a page, then it is important to make it simple, obvious and clear. 

The goal is to entice them to complete a call to action which will convert them into a lead or client. Put it in a bright coloured button in an obvious place on your home page.

The key here is to keep it simple, don’t overwhelm them with convoluted actions or pathways you want them to take. 

3. Mobile Friendly

The majority of people use their mobile devices to research their purchasing decisions, purchase goods or book services. 

In order to survive in this day and age your website must be user friendly and really consider the user experience. Make sure it is designed to fit perfectly for mobiles, and make sure you test it. 

Go through every web page on a mobile and make sure everything looks good and clicks through properly. Take note of your mobile site speed; if a page’s loading time feels too slow, there actions you can take to ensure it speeds up.

4. Colours & Logo

Use your logo and colours to attract the right attention. Your brand colours need to reflect your brand personality and the way you want to position yourself. 

They also need to have enough contrast to grab attention. For example, in lots of films, major scenes contain orange and blue to contrast and gain people’s attention. If you want to draw eyes to something specific, make it contrast. 

When thinking about your logo, consider if it matches how you want to position your business and if is in line with your branding. 

If you want to be a luxury brand, you want your logo to highlight that. Choose fonts which ooze sophistication and adopt a mature colour palette within the realms of deep blues, purples or even monochrome. Make sure it matches where you fit in your industry. 

5. Navigation

The key to a beautiful website is keeping the navigation simple. Don’t have too many headings in the navigation bar and keep them short. 

Let your audience know exactly what page they’re on and how they got there – being able to go back one or two pages is incredibly useful. 

If a user gets lost when diving into your website, they are going to look elsewhere and your bounce rates with increase.

6. SEO

A big part of digital marketing is search engine optimisation. There are some simple practices you can make to your website to increase its ranking on search engines. 

Make sure any pages you refer to are secure, make sure your website speed is good and all of your landing pages have headings. 

These simple design elements can make a difference in ranking well on search engines.

7. Keep it Simple

Keep the text on your website simple. Make sure there is not too much of it, it is well spaced out and paragraphs aren’t too long. 

The more succinct you can be, the better – use the least amount of words whilst maintaining maximum impact. Make sure your tone and style is really tailored to your target audience. 

For flawless web development and design, call in the Webstein team today

Our team of dedicated freelancers help small businesses to thrive with attractive, responsive and user friendly websites. 

Whether you are hoping to refresh and optimise your 10-year-old site or are starting from scratch, the process can seem overwhelming.

The Webstein team will talk you through each step of the web development process, future maintenance and design costs to ensure you see value for your hard earned money.

Get started now by calling the team on 0407 107 772 to organise a free consultation.